Understanding the Network Marketing Cycle



Network marketing can be considered as one of the most rewarding and lucrative career option. If done correctly, this business can make you financially wealthy while having a personal growth. However, don't just jump in without knowing how it works or you might end up struggling.

Most Filipinos joined network marketing companies because of hype, get excited in a few months, then fail. Why? One of the reasons why most beginner Fiipino networker don't make a fortune is that they failed to understand the network marketing cycle. All they knew is that when they join a network company, they will receive an enourmous amount of returns after they pay the joining fees. Often, this is just one of the promises your upline tells you to convince you to join their network.

Network Marketing is a continous cycle and a beginner networker should understand every phases of it to expand the business and become successful.

The Network Marketing Cycle:

1. Prospecting - This phase is called the lead generation phase. You will need to find people to bring in potential customers, affiliates or downlines to your company's business presentation. There are various ways to generate prospects or leads, the methods may vary depending on your own preference, or your sponsor's strategies.

2. Presenting - The selling or marketing phase. You will need to learn the proper way of presenting. selling or marketing so that your prospects will try your products and eventually join your company.


3. Sponsoring - This is the trust and relationship building phase. You should learn how to convert your  prospects to become your affiliate or associate. Networking does not end after the payment of membership or joining fee. The primary objective of network marketing is to build a team and a better relationship. As a networker, you should learn how to lead and give your full support to your downlines. Your success lies to the success of your downlines.

4. Coaching - The duplication phase. You should teach your downlines every secret and strategies as this will be your key to achieve success. You should also learn how to become coachable as there are a lot of things to learn be it from your upline, downline, crossline, or other people outside of your network.

As you can see, Network Marketing is not a get-rich-quick scheme. It requires a lot of learning and personal development before you can achieve true financial freedom. Most networkers failed because they have quit before the cycle begins.

In our next post, we will discuss in detail the Phases of Network Marketing Cycle. Prospecting, Presenting, Sponsoring, Coaching.

Advantages of Network Marketing

Advantages of Network Marketing
An Excerpt from the Book “Why we want you to be rich”, a bestselling book authored by Robert Kiyosaki and Donald Trump

“One of the beauties of a network-marketing business is that it will invest in you, even if you are not successful. In the corporate world, if you are not successful in six months to a year, you are often fired. In the network-marketing world, as long as you are willing to put in the time, most companies will work with you in your development. After all, they want you to get to the top” – Robert Kiyosaki.

Most network-marketing companies will invest the time in your education, your personal development and building your own business. These companies also provide you personal development training on key areas such as:

     a. Learn how to overcome your self-doubt, shyness and fear of rejection;
      
     b. Learn how to develop your entrepreneurial skills;

     c. Learn leadership skills;

Network marketing business meets the following several criteria of a quality business or investment:

a. Leverage: You can train other people to work for you.

b. Control: You have a protected system that belong to you.

c. Creativity: The business allows you to be creative and develop your own personal style and talents.

d. Expandability: Your business will grow indefinitely.

e. Predictability: Your income is predictable if you do what is expected of you. If you are successful, and keep expanding your business, your income increases with your success and hardwork.

“Network marketing has proven itself to be a viable and rewarding source of income, and the challenges could be just right for you. There have been some remarkable examples of success, and those successes have been earned through diligence, enthusiasm and the right product combined with timing” - Donald Trump.

In the Philippines, Network Marketing, is gaining its momentum as more Filipinos are opening their minds for a huge opportunities this businesses offers. Through Network Marketing, more Filipino Enterpreneurs have achieved financial success.

Filipino Entrepreneurs and network marketers took advantage of the highly advanced social communication flatforms which includes text messaging, emails, videos and flashvideos and social networking sites such as facebook, multiply, sulit, ebay-ph to advertise their products and reach the market.